The Slingshot Brand Manager | Jeff McKee - Ep. 82

Jeff McKee is the Brand Manager for Slingshot, and has been around the industry for over 2 decades. Jeff has won a world championship (yes), seen trends come and go, products evolve, worked for Alliance, and been a part of several wakeboard films. Favorite grab, the covid “boom” and the covid “hangover”, Lipsmack, another Slingshot team movie, the importance of crews, product innovations, letting riders go, how to get sponsored, hear that and much more in Episode 82 of the Grab Matters Podcast, now live on all platforms! Follow Jeff: https://www.instagram.com/jeffmckee/ Support the show: https://www.patreon.com/GrabMattersPodcast Thank you to this shows sponsors! Liquid Force: https://www.liquidforce.com/ Slingshot: https://slingshotsports.com/ Chapters: 00:00 - 1:30 Intro 5:00 Favorite grab 6:00 Trends 11:30 Guest Question: Oli Derome 20:00 Early days of Slingshot 23:50 First time riding 36:00 Winning Worlds 40:30 Turning pro 43:00 Working for Alliance 46:30 Guest Question: Garrett Cortese 54:00 LF’n Wheel of Questions 1:11:20 Joining Slingshot 1:15:20 Lipsmack 1:18:50 Guest Question: Davis Griffin 1:34:05 Guest Question: Chase Heavener 1:45:00 Slingshot Silhouette Challenge 1:50:30 Pushback on Slingshot/Success 2:02:00 The importance of crews 2:07:00 Innovation with Slingshot 2:18:20 How to get sponsored 2:30:00 Slingshots brand identity 2:47:00 Lipsmack 2? 2:54:40 Setup 2:59:40 Guest Question: Adam Sinclair 3:15:00 Patreon questions/thank you’s Links: Oli Derome Episode: https://www.youtube.com/watch?v=xazj_3CcVjY&t=37s Transgression: https://www.youtube.com/watch?v=HG2rwiFXTfg&t=295s Lipsmack: https://www.youtube.com/watch?v=Zn--qNuzI40&t=1514s