Virtika

We strive to create the most comfortable, functional, and indestructible gear on the planet.

After a decade of involvement in the snow sports industry, we watched its growth and evolution. As things progressed, we noticed there were some aspects that were left behind. We were continually frustrated and let down by mainstream outerwear and clothing. The choices were limited, uninteresting, over priced, and poorly made. We wanted unique gear designed by real athletes who demanded only the best.